You know the ad: “Only $9 until we hit 20k members.”
They never raise the price. They just move the goalposts and hope you don’t notice.
In The Beginning
Our founder has watched that trick for years.
He started out as a copywriter. Watching tech companies fumble their own marketing from the outside. Then learned to code and got a developer job. Watched the same catastrophe from the inside instead. Same conclusion both times. Brilliant product. Unreadable pitch. His old IT boss still can’t write a headline that says what he actually means.
He started out as a copywriter. Watching tech companies fumble their own marketing from the outside. Then learned to code and got a developer job. Watched the same catastrophe from the inside instead. Same conclusion both times. Brilliant product. Unreadable pitch. His old IT boss still can’t write a headline that says what he actually means.
But Then Stevie Got Fired
Turns out he’s rubbish at fixing broken functions and navigating dev ops at the same time. But give him something visible like a bad render or a dodgy edit, and he’s pretty handy. That failure sent him back to what actually made sense. Writing. It wasn’t a straight line there either. Stevie was fired from one of his first copywriting jobs. For being too clever with a headline when the client just needed the pitch to land. But these AI bros ain’t learned that one. Same trick as the ad up top: recycled urgency, empty promises of virality.
Bottom Line
That’s why Buff Robot builds slow. Some ads take a week. Nothing ships until every frame’s been checked. Until every line actually sounds like your customer. Less content. More that lands.
So if your marketing sounds more like a white paper, you know who to call.
So if your marketing sounds more like a white paper, you know who to call.