Turning a complex product into a compelling story is where we thrive.
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Days to complete
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Seconds of humour
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Cheaper than traditional
The Challenge
Stackwright helps developers untangle inherited code, but explaining that problem without sounding like every other SaaS company was the real challenge. We needed an ad developers would actually watch—not another feature dump full of technical jargon.
The Game Plan
Instead of talking about the product, we told a story every developer recognises. We dug through Reddit, GitHub, Slack and Discord until we found the perfect insight: the mythical developer who built everything, documented nothing, and disappeared. The infamous “Kevin” problem became the heart of the campaign.
The Build
We scripted a mockumentary-style advert packed with painfully familiar moments, then produced the entire film using an AI-first workflow. From character design and environments to editing and motion graphics, everything was built in just five days instead of the usual six-to-eight-week production cycle.
The Outcome
The final result was a 90-second brand advert that explained Stackwright through humour instead of technical specs. Rather than listing features, it made developers laugh because they recognised themselves in the story—and that’s what makes people remember your product.